Groovy Grape Getaways, now Groovy Grape Tours has unveiled their contemporary new branding which has rolled out across their new website: www.groovygrape.com.au , bus fleet, tour guide uniforms and their 2014/15 brochure which will be available from the 1st of April 2014.
The new logo is all-encompassing of the landscapes they visit on their tours. It represents the red dirt of the desert, the grapes of the Barossa Valley wine region, the coastal waves of Kangaroo Island and Great Ocean Road and the mountain ranges of the Grampians and Flinders Ranges.
Marketing Manager, Kristy Cutts says “The rebrand was a well researched and thought-out process. The new concept is fresh and modern, but still quite fun and colourful. It reflects the tastes and preferences of our customers, which have changed significantly since we began operations in 1997. The youth / backpacker / adventure traveller of today is tech savvy and can connect with icons.”
Managing Director, Chris Brougham confirms, “Same great groovy tours, but with a fresh look. We like our new logo, branding and website, and think our buses with the new logo and branding look great! We hope you do too.”
Marketing Manager - Groovy Grape Tours
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